Understanding what the client wants, what we need to solve, and the objective. Getting to know the business, identifying the target audience, preferences, needs, and expectations.
Investigate trends and how similar brands are positioned. Find relevant styles or techniques for the project, as well as solutions to stand out from the competition.
The moment to generate ideas. We refine the concept and graphic elements. We test variations and create different versions to analyse which works best.
Presenting the project to the client, with the best solution based on our experience and understanding of the target audience. Identifying strengths and any improvements that may be necessary.
We prepare and adapt the materials for final use and deliver the final artwork. The design can then be applied to the materials or platforms as planned.
We provide monitoring, evaluation, and consultancy in all areas of application of your identity, acting as the Design department of your brand.
Design